I am Crystal Nicole, the Founder and CEO of SmithKing Media LLC, a business and tech company that is minority and woman owned. I am the child of an entrepreneur; experienced and educated business and technology professional. Being raised by an entrepreneur, I’ve lived and witnessed the entrepreneurial lifestyle firsthand—its ups, downs, highs and lows. It can be just as tough as it is rewarding, but it is definitely a learning experience. In addition to working for the family business, most of my life was spent simultaneously working in corporate America.

I’ve worked with organizations big and small in various departments from human resources to advertising to information technology. Through my experiences I have seen, heard and learned a lot. The biggest thing I’ve learned is that my passion is in designing and developing digital content while consulting other entrepreneurs on the lifestyle.