Myth- I do not need a website: Every business needs a website. You need a place to showcase your business’s products and services. Your website is considered online real estate, and it is your home on the internet. Your URL is your online address.
Myth- Average cost of a website is $1500: The average cost of a professionally designed website varies based upon the designer or freelancer. Many seasoned professionals may start between $5-10k. Some believe that websites can be designed and developed for little to no money, but quality websites typically require investment for professional development and design work, as well as ongoing maintenance.
Myth- I don’t need an About page: When people want to know about you and your business they immediately go to the internet. Prospective customers will search for your website and your social media profile(s).
Myth- My social media page is my website: Solely relying on social media as a platform to represent you and your business’ online presence can leave you vulnerable. While social media is valuable, having your own website puts you in the driver’s seat with more control over your online presence while offering credibility, and flexibility for your brand.
Remember: If social media goes down so does your online presence.
Myth- I don’t need to list my prices: Considering your target audience is essential when deciding whether to list prices on your website. This can help qualify leads and manage expectations without displaying exact pricing. Instead of listing specific prices, you could offer a price range to give visitors a general idea of what to expect. Remember that each business is different, and what works for one may not work well for another.
