There’s a fine line between the advertising and marketing. Advertising promotes your business. Marketing promotes a product or service to generate sales. Establishing an advertising and marketing (A&M) strategy and not sure where to start? Does your business need a new A&M strategy? What is your lead magnet? Let’s create an A&M strategy to help attract new and existing customers.

Here are a few key ingredients to an advertising and marketing strategy:

• Lead Magnet
• Call to Action
• Social Media
• Budget